About

Getting people to watch is the hard part. I've spent my career figuring out exactly how to make that happen.

I led social strategy for NBCUniversal Local's Miami market across Telemundo 51 and NBC 6, helping build some of the most-followed accounts across all NBC and Telemundo local stations. At Telemundo 51 specifically, I launched the TikTok account from zero and grew it to 6 million followers, built the Instagram strategy to 2 million followers, and launched the YouTube channel to 1 million subscribers. Combined with NBC 6, the two stations generated 5 billion social views in 2025 alone.

I specialize in audience growth, content strategy, and building social accounts that actually move people.